# PM Prompt Library — from PM Pulse Battle-tested AI prompts for product management workflows, built and refined by Deep Mehtaji. Copy, paste, adapt. Works with Claude, ChatGPT, and Gemini — Claude is preferred for structured docs (PRDs, memos), ChatGPT for open-ended brainstorming. --- ## Red Team My Roadmap **Use when:** Before presenting your roadmap to leadership or before a planning cycle. ``` Act as a skeptical and experienced product investor. Here is my product roadmap for the next quarter: [ROADMAP] Red team it: 1. The 3 biggest risks or blind spots 2. What a well-resourced competitor could do in 90 days to make this roadmap irrelevant 3. The 1 item you'd cut immediately and why 4. The 1 item that looks small but is probably undervalued Be direct and specific. Name the assumptions I'm making that I haven't stated. ``` --- ## Assumption Buster **Use when:** Before any planning meeting, roadmap review, or strategy doc review. ``` You are a senior product strategist with a strong track record of identifying fatal assumptions before they kill products. I'll share a product strategy or initiative. Your job: 1. Identify the 3 most critical assumptions embedded in this strategy 2. For each, rate: likelihood of being wrong (1-10) + impact if wrong (1-10) 3. Suggest the cheapest possible experiment to validate each before committing Be direct and critical. Do not soften findings. [PASTE YOUR STRATEGY HERE] ``` --- ## RICE Scoring **Use when:** Prioritizing a list of features or initiatives with stakeholders. ``` I have the following product initiatives: [LIST INITIATIVES]. Score each using the RICE framework: - Reach: How many users affected per quarter? (number) - Impact: How much does it move the needle? (3 = massive, 2 = high, 1 = medium, 0.5 = low) - Confidence: How confident are we in our estimates? (percentage) - Effort: Person-weeks to build and ship Calculate RICE score = (Reach x Impact x Confidence) / Effort. Rank from highest to lowest. For each, explain your assumptions briefly. Flag any initiatives where confidence is low and suggest how to raise it before committing. ``` --- ## Jobs-to-be-Done Exercise **Use when:** Starting discovery on a new problem space or customer segment. ``` Act as a product discovery assistant running a Jobs-to-be-Done exercise. I'll describe my customer segment and context. Then output in markdown: FUNCTIONAL JOBS: [tasks they must get done] SOCIAL JOBS: [how they want to be perceived] EMOTIONAL JOBS: [how they want to feel / avoid feeling] PAINS: [frustrations, blockers, bad outcomes with current solutions] GAINS: [outcomes and benefits they want but current solutions don't deliver] Use sticky-note rule: each item = 4-8 words, scannable. End with 3 prioritized opportunity statements. Customer segment: [DESCRIBE YOUR CUSTOMER] Context: [DESCRIBE THE PROBLEM SPACE] ``` --- ## PRD Accelerator **Use when:** Kicking off a new feature or initiative doc. ``` You are a senior PM writing a crisp, outcome-focused PRD. Using the context below, produce a complete PRD with these sections: - Problem Statement (2-3 sentences, no jargon) - Success Metrics (SMART, measurable) - User Stories (As a [persona], I want [action], so that [outcome]) - Scope: In / Out of Scope - Open Questions - Dependencies Be ruthless about cutting anything that doesn't directly tie to the stated outcome. Flag any scope that feels like a nice-to-have. Feature / Initiative: [NAME] Target user: [PERSONA] Business outcome: [METRIC YOU WANT TO MOVE] Known constraints: [TIME / TECH / RESOURCES] ``` --- ## Positioning Canvas Builder **Use when:** Quarterly positioning reviews, new feature launches, messaging audits. ``` You are a B2B positioning strategist. Help me complete April Dunford's 5-component Positioning Canvas for my product. My product: [DESCRIBE YOUR PRODUCT IN 2 SENTENCES] Current market context: [INDUSTRY / STAGE / KEY COMPETITORS] For each component, output: 1. COMPETITIVE ALTERNATIVES: What do customers use today if we don't exist? 2. DIFFERENTIATED CAPABILITIES: What can we do that those alternatives cannot? 3. VALUE (WHAT BUYERS CARE ABOUT): Which capabilities actually move decisions? 4. TARGET SEGMENTS: Who values that outcome most? Get narrow. 5. MARKET CATEGORY: What frame makes our differentiated value obvious without explanation? End with one "Positioning Hypothesis" sentence: "For [segment], [product] is the [category] that [differentiated value] unlike [competitive alternative]." ``` --- ## Executive Briefing Converter **Use when:** Turning a messy update into a crisp exec memo. ``` You are a chief of staff preparing an executive briefing. Convert the following product update into a crisp executive memo: FORMAT: - Headline: one sentence, outcome-focused - Status: On Track / At Risk / Off Track + one sentence why - Key Decisions Needed: bullet list, max 3 - Risks: what could derail this, with mitigation - Next Milestone: date + what success looks like Audience: C-suite with limited context on this initiative. No jargon. Lead with business impact. [PASTE YOUR UPDATE / STATUS NOTES] ``` --- ## PM Self-Audit **Use when:** Weekly reflection, quarterly review, or when feeling stuck. ``` You are an executive coach for senior product managers. I'll describe my last two weeks of work. Your job: 1. Identify what % of my time was spent on: judgment work / execution work / optics work 2. Point out the single highest-leverage thing I'm underinvesting in 3. Name one thing I should stop doing entirely 4. Give me one question I should be asking that I'm not Be direct. Don't validate. Challenge. [DESCRIBE YOUR LAST 2 WEEKS] ``` --- *Curated from PM Pulse — a weekly newsletter on product management and digital health strategy by Deep Mehtaji. Subscribe on Substack.*